Your partner business. Your score. Your next move.
Start building the partner business you should have.
It starts with a partner score for your business: across 17 dimensions, in minutes. Haloplane tells you whether the partner business is right for you, which partnerships to invest in, and in what order. Tuned to your company.
Companies with a deliberate partner strategy drive 30 to 50% of revenue through partners. Most haven't measured whether they could.
Partner Score · AI-infrastructure ISV · early partner motion
Scored across 17 UPMM dimensions
Composite
3.1/5
Level 2 · building
Past the foundational threshold. Real headroom on Partner Operations and Ecosystem Intelligence. Direction set. Top blockers identified.
17 dimensions · 76 sub‑dimensions · 1–5 scale
Top blockers identified
01The simple version
You can’t fix what you can’t see.
You measure what you can fix. Sales has pipeline. Marketing has MQLs. The partner business has been flying blind for too long, until now. Haloplane gives you the same instrumentation other revenue functions take for granted.
Without Haloplane
Most companies sign partners without a way to know if they’ll produce. They hire heads of partnerships without a calibrated brief. The signals are subtle until they’re expensive.
And you don’t know any of this until twelve months in, when the board meeting is bad, the board asks why partner revenue is flat, or your investors ask about marketplace traction. 70% of partner programs fail because of this. Not because partnerships are hard. Because most companies have no way to measure the partner business they should be building.
With Haloplane
You walk into the board meeting with a maturity score for your partner business. You know which partnerships to invest in, which to restructure, which to skip. The data backs you.
Think of your partner score like your credit score, except it’s tuned to your business, internal, and pointed at the partner business you should be building. Answer questions for a few minutes. Get a score across the things that determine whether your partnerships will work. We tell you what’s broken, what’s working, and what to fix first. Re-score quarterly. Watch yourself improve.
02Who needs your score
Today, one of these is true.
Most of our customers came to us inside one of four specific moments. The shape of your week tells us what to score first.
01 / Founder · partnership stalling
Board meeting in 3 weeks
You signed the deal in March. It’s September. Nothing’s closed.
In three weeks you have to walk into the board meeting and explain why the partnership isn’t producing pipeline. You don’t know whether to double down, restructure, or kill it. You don’t want to be the founder who killed it too early. Or the one who waited too long. You need a score.
02 / Mid-market exec · board pressure
Strategy due Friday
Your CEO asked for a partner strategy. You have until Friday.
The good consultants quoted six weeks. ChatGPT gave you bullet points that wouldn’t survive ten minutes of board questioning. You need a defensible read on where you are today: one your CRO will respect and your board will fund. You need a score.
03 / AI ISV · cloud marketplace lockout
Burning 18mo runway
Your cloud provider rep ghosted you. Again.
You’re an AI startup trying to land enterprise deals through a cloud provider. Your investors keep asking about marketplace traction. You don’t know whether the cloud provider you’re chasing is even the right partner business for you, or whether you’re scoring well against the wrong yardstick. Every month without direction is a month of runway you don’t get back. You need to know which partner business to build.
04 / Founder · partnering accidentally
Board ask incoming
Cloud provider program signed. AppExchange listed. It hasn’t added up to a strategy.
You’re partnering already. You just don’t have a partner business. Your board wants to know what your partner motion is. The honest answer is “we have logos, not a plan.” Score yourself before you hire a head of partnerships, sign a reseller deal, or commit to a hyperscaler program that may not fit. You need a baseline.
03What changes
Your week today vs. your week with Haloplane.
The product is a measurement system. The transformation is what your week looks like once you have it. Most customers feel the difference inside the first 30 days.
Without Haloplane
Without a calibrated view, even good instincts get expensive.
- You walk into the board meeting not knowing whether the underperforming partner is the wrong partner or the wrong motion.
- Your board asks for the partner strategy. You send a deck that’s really a list of partner names, not a strategy.
- You signed a $30K reseller agreement that produced zero pipeline. Now you’re defending the decision instead of fixing the program.
- You hire a head of partnerships, but you don’t know what to brief them on. You’ll find out in 12 months you wasted the role.
- Your cloud provider rep won’t return your emails because you’ve been trying to get attention without the markers they score you on.
With Haloplane
You’re the one with the answers.
- You walk into the board meeting with a maturity score per partner. You know which partnerships to invest in, which to restructure, which to skip. The data backs you.
- Your board sees a 12-month roadmap with prioritized initiatives, target partner ICPs, and revenue-tied milestones. You get the headcount approved.
- You know before signing the next agreement whether the partner’s ICP economically aligns with your deal economics. The $30K mistake doesn’t happen twice.
- Your new head of partnerships starts with a 12-month plan tuned to your business, not a blank page. They hit ramp 3 months sooner.
- Your cloud provider rep takes the meeting because your readiness markers are documented. You stop competing for attention. You earn it.
04The revenue case
This isn’t just about not losing. It’s the revenue you’re already leaving on the table.
Everything above fixes what goes wrong. This is what goes right, sooner. The same score that tells you which partnerships to kill also tells you which ones to fund, before your competitors do, with numbers instead of a guess.
Predictable
Funded on modeled return, not gut feel
Partners get prioritized on a modeled return instead of a hunch. What comes in starts looking like what you planned for: not a surprise in either direction.
Attributed
Revenue stops going invisible
Revenue gets tracked to the route it actually closed through. Today, a lot of partner-sourced revenue is uncredited and unmanaged. You can’t predict what you can’t see.
Faster
Nothing stalls in a backlog
The research, modeling, and drafting that used to take weeks (and stall in someone’s backlog) happen in minutes. Deals stop waiting on the one person who knew the answer.
More predictable revenue through your channel. Faster than doing it by hand ever allowed.
05How your score works
From your data to your next move, in one walkthrough.
Answer questions about your business. Get a score that tells you where you are, where you should be going, and what to fix first, tuned to your company, not someone else’s playbook.
Step 01
Onboard
Spend a few minutes answering questions about your business: your customers, your product, your sales motion as it relates to partnerships.
Step 02
Get scored
Receive a maturity level for each partner type that matters to you. Top blockers identified at the sub-dimension level.
Step 03
Get a plan
12-month roadmap tuned to your business. Which partnerships to invest in, in what order, with what investment. Joint-business plan starting points for each partner type.
Step 04
Re-score
Quarterly re-scoring. Milestone tracking. Watch your score move. Annual subscription, not a static report.
Step 05
Act
Your score and your roadmap live in a dashboard built around what matters next. Top blockers surfaced. Milestones tracked. No reading a PDF, no waiting for a meeting. Just the next thing to do.
06What it actually decides
17 dimensions is the measurement. Here’s what haloplane helps you decide.
Every score rolls up into one of six calls: the same six a partner business has to make whether or not it has a system for making them.
01
Partnership strategy
Which kind of partner business you should even be building.
02
Partner selection & recruitment
Which specific companies are worth the outreach.
03
Motion go/no-go
Whether this partnership is worth starting at all.
04
Allocation & engagement model
How much time and budget it earns, and at what tier.
05
Scale / hold / stop
Whether to double down, leave it alone, or kill it.
06
Route to market
Which path actually gets the deal (and the credit) home.
Haloplane does the reads and drafts the work behind each one. You send it, present it, and make the call.
07The dashboard
Your strategy lives where you work.
Most strategy work ends with a deck that gets opened once. Haloplane ends with a dashboard that surfaces the things you actually need to see (top blockers, your next decisions, and an AI you can ask anything about your partner business) and lets you act the same hour you log in. No reading. No translating. No waiting for the next meeting.
Overview
Blockers
Milestones
Partners
Live · updated 4m ago
Top blockers
3
- High Partner ops team under-resourced for the resell motion
- High No co-sell readiness markers documented for your cloud provider
- Med Partner economics not designed for two of your four partner types
Surfaced from your last score · tap to act
Next decisions
5
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Cloud provider technical validation 9 days
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Resell agreement architecture review 3 weeks
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Marketplace listing: private offer 6 weeks
Owners and deadlines tracked · from your roadmap
Ask Haloplane
Online
Should we add a second cloud provider this year, or double down on the one we’re on?
Double down for now. Your current cloud provider score is climbing, and your partner ops team is at capacity. Splitting attention now would slow both. Reassess after Q3 when your readiness markers are in place.
Anchored to your scores in 4 dimensions
Ask anything about your partner business…
→
Answers grounded in your data · not generic advice
Built for you
Your business. Your partner motion. Your moment in time.
08Why this isn’t ChatGPT
Most partner advice is generated. Haloplane is anchored.
Generic partner advice is everywhere: AI, consultant decks, flavor-of-the-quarter handbooks. Little of it knows anything about your business. Haloplane runs on a structured model that does.
The model
The Unified Partnership Maturity Model.
UPMM is the framework underneath haloplane. Built on decades of operator experience building partner lines of business across startups and enterprises, not theory, not slideware. Each level is anchored to what we’ve actually seen work, and seen fail, so each score has a defensible “why”.
17
Dimensions
76
Sub-dimensions
8
Motions
What this means for your output
The output isn’t generated guesswork. It’s anchored to a rubric.
Most AI tools in this space won’t show you the rules: they’ll show you the deck. We’ll show you the rules. Every data point has a provenance tag. Every recommendation traces back to a rubric. Your score is yours, internal, and tuned to your moment in time. Not benchmarked against companies that aren’t you.
09Common questions
The questions CEOs ask.
What if I haven’t started partnerships yet?
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Most of our customers haven’t, formally. We score your business’s fit for the partner business you should be building: whether you should be in it at all, which kind, in what order. You don’t need an existing program. You just need a business. If you’ve signed up for a cloud provider partner program, listed on a marketplace, or done a referral handshake with an SI, you’re partnering already. You just don’t have a strategy. Your score gives you the baseline.
Will my score be public or compared against other companies?
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No. Your score is internal: built so you can see where you stand and where to improve. We don’t publish it, rank you against peers, or share it with partners or investors. Your score is tuned to your business, not benchmarked against companies that aren’t you. Aggregate, anonymized benchmarks exist only with explicit opt-in.
What does it actually cost?
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During the first cohort, pricing depends on what fits your business. The conversation starts after the score, not before. The score itself doesn’t cost you anything: it’s how we both decide whether the work that comes after is worth doing. Get on the list and we’ll talk through what makes sense for where you are.
How is this different from a PRM like PartnerStack or Impartner?
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PRMs manage partners after they exist: deal registration, payouts, day-to-day program operations. Haloplane scores whether your partner business is healthy and tells you what to fix, which is a different question than a PRM answers. Where it’s useful, haloplane can integrate with your PRM rather than replace it. Most of our customers run haloplane alongside a PRM. Haloplane generates the diagnosis and the roadmap, the PRM operates the program.
How is this different from Crossbeam or Reveal?
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Account-mapping tools find overlap between two existing customer bases: the “who do we co-sell to today” question. Haloplane answers “is your partner business healthy, and if not, what’s broken” , the diagnostic question that comes before account-mapping is even useful.
How is this different from ChatGPT, Claude, Gemini, or other AI tools?
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General-purpose AI assistants can give you partnership advice, but it’s generated from broad training data and whatever you type into that session: there’s no structured framework behind it, and no memory of your business from one conversation to the next. Haloplane uses a proprietary framework (UPMM) built on decades of operator experience building partner lines of business across startups and enterprises, with behavioral anchors at each level and provenance tracking on each data point. Your score and roadmap persist and build on themselves quarter over quarter. The output is tuned to your moment in time, executable, and specific, not generated guesswork from a general-purpose chat session.
Why now? Couldn’t this wait?
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One mis-signed reseller deal costs $30–50K in legal, ramp, and opportunity cost. One missed cloud co-sell motion costs $200K+ in foregone marketplace revenue per Forrester. One wrong partnerships hire costs $400K+ over 18 months. The cost of waiting compounds: each month without direction is runway you don’t get back.
Is this an alternative to hiring a head of partnerships?
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No, it’s what makes that hire successful. A head of partnerships joining without a strategy spends the first six months figuring out what to brief themselves on. Haloplane gives them the strategy on day one. Or makes the case to delay the hire until you actually need it.
Why should we trust your score?
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The partner score measures partner-business fitness. The framework underneath is 125 documented rules and 17 scoring rubrics with behavioral anchors at each level, plus a 7-tier provenance system that makes each data point auditable. Built on decades of operator experience building partner lines of business across startups and enterprises, what we’ve seen work, and what we’ve seen fail. Most methodologies in this space won’t show you the rules: they’ll show you the deck. We’ll show you the rules.
Will my data be used to train models?
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No. Your assessment data is private, not used to train any underlying model, and not shared cross-customer. Aggregate, anonymized benchmarks contribute to the scoring corpus only with explicit opt-in.
Launching soon · First cohort by invitation
You’ve seen where you stand. Now go build it.
We’re opening to a small first cohort. Tell us about your business and we’ll be in touch, usually within a business day.
Got it.